Creating one digital experience for both technology services and digital commerce
The project required more than building a standard corporate website or an online store. Subscribize needed to present itself as a technology company offering programming, design, digital marketing, and graphics services, while also supporting its commercial goal of selling discounted digital subscriptions and products. The key challenge was creating a clear experience that maintained the credibility and identity of a technology business without making the ecommerce side feel disconnected from the company itself.
The Solution
Bringing corporate positioning and ecommerce into one cohesive WordPress experience
The website was developed with WordPress and WooCommerce, using Elementor and the WoodMart theme to combine the flexibility of a corporate website with the functionality required for digital commerce. The experience was structured to present the company and its services while maintaining a clear path for users to explore and purchase digital subscriptions and products. WooCommerce handled the ecommerce foundation, while Polylang supported the multilingual setup, alongside supporting tools for content management, translation, forms, analytics, and affiliate functionality.
